Assignment 2

Reduce waste generation through prevention, reduction, recycling and reuse.

hanger

Vestiaire collective

Project carriers

This website is for buying and selling second-hand designer clothing, accessories, and jewellery from individual consumers. It is driven from 5 different offices around the world: Paris, New York, Hong Kong, Singapore, and Berlin. Vestiaire collective “is dedicated to transforming the fashion industry for a more sustainable future” .

Beneficiaries

The beneficiaries in with this project can be animals and environment as well. In very high-end products, the used material can be from some animal that is quite rare or has bad living conditions. With reuse, some person can buy for instance a purse made from some animal without killing a new one to make another purse.

Also, the environment itself can benefit from this kind of activity because this way we do not need to stress or pollute the environment once again because the accessories in question have already been manufactured.

Users

Ordinary people (or fashion activists, as Vestiaire collective calls its users) are using this project. Private consumers can either sell or buy products via this platform.

Need

They give the opportunity for used clothes to have a second home and a second life. Fashion industry is one of the most polluting industries so having alternatives in order to reduce pollution is very well needed.

Principle

There are many people who want to have designer clothes but do not want to spend hundreds or thousands for on one piece of cloth. Vestiaire collective is amongst other things mentioned before, usually have the designer products in a discount because they are used and people are willing to pay for the products.

Main technologies involved

They are using more environmentally friendly packaging and they try to reduce the distance between buyer and the items he/she is wanting

Sources

https://www.vestiairecollective.com/
https://www.theecoexperts.co.uk/blog/top-7-most-polluting-industries

food_pic

Foodcloud

Project carriers

Partners that are involved in Food cloud’s projects: Lidl, AIB, Aldi, Musgrave, Coca Cola, McDonald’s, and Waitrose, for instance. In the receiving end being part of this project are the charities.

Beneficiaries

This way the charities have free food to provide and support many individuals withing the community they are operating. That can include children, youth, the elderly, and other people who are underprivileged in some way or other. With the help of Food Cloud the charities can make savings on their food costs.

Users

Worldwide brands are using this project to reduce food waste and giving help for people who are struggling to have something to eat.

Need

There is always need for charity. And Food Cloud is answering to that. Also, this way big companies can reduce the waist they otherwise would produce.

Principle

By giving companies an opportunity to give donations in a form of surplus food. This way they are handling two birds with one stone.

Main technologies involved

Stores upload description of the food they cannot sell to the smartphone app, then local charity receives a notification, they collect the food and then give it to people who are in need.

Sources

https://food.cloud/

recycling

RecycleNation

Project carriers

It is an individual operator who is operating with the help of its partners who want to be part of the project.

Beneficiaries

RecycleNation is helping businesses, consumers, local, state, and federal government entities, as well as non-profit organizations who want to use project’s API to know how to recycle their different kinds of materials. Because they can recycle almost everything is hard to distinguish only few animal species who are benefitting this project the most. It can be said that flora and fauna in general are gaining benefit.

Users

Users are the same as beneficiaries apart from the environment.

Need

Sometimes operators are unaware of how to recycle some specific material or can it be recycled with some other material. The project is answering to these kinds of questions to help in recycling.

Principle

The project is reporting and tracking different capabilities on recycling locations, visitors, and materials. Also, they are helping with the legislation and regulations, giving guidance, and gathering data.

Main technologies involved

Their own API is offering endless customization options to add a tailored recycling search to partner websites. They have an interactive widget, as well.

Sources

https://recyclenation.com/

bag

MY ECO

Project carriers

MY ECO is working for not only different companies, public operators, such as schools and municipalities, and non-profit organisations but also private and public individual groups who want to take part to the project.

Beneficiaries

MY ECO is trying to create collaborative relationship between consumers, businesses, and retailers to benefit the environment.

Users

User can be individual consumers who have downloaded their mobile app and try to improve their recycling habits with the help of the app. Other users can be for example: Retail stores, municipalities, corporates, and schools.

Need

People tend to forget their recycling habits, so there is a need to remind them about environmental healthy habits.

Principle

They have a mobile app that is reminding people to take their re-usable bags with them to retailers. It also measures the progress person has made and rewards him or her for continued use.

Main technologies involved

The mobile app in technological field and psychological ways to measure and influence customer behaviour.

Sources

https://www.getmyeco.com/

Deepening

RecycleNation

Carriers and actors of the project

In addition to the persons who carry the project, other actors can contribute to it. The project is using Google Maps to indicate where users can find different types of recycling locations. On top of that, other actors are the locations that are collaborating with RecycleNation by giving them a permission to share their location in RecycleNation’s website

Research question

How can we increase awareness among public operators on how and where to recycle different materials and this way enhance their individual sustainability?

Users

Businesses, consumers, local, state, and federal government entities.

Persona
Key features
UX storyboard
storyboard

Technical analysis

General principle

The company has a large database where they can see different locations of different recycling bins. Also, they can give their own API to their partners so they can share information for user in their websites or apps.

Technical overview - API version

The API is used for getting the information from RecylceNation’s database about the locations of different kinds of recycling areas. The API can be heavily modified for the needs of the partner. The API is used to display concrete areas where they can find recycling areas.

Added value thanks to APIs

With the help of API, RecycleNation’s enormous database can be distributed to other platforms and this way it will get larger footprint.